Back to Tracking
Tracking

Unsubscribe Management

PostFrame adds RFC 8058 one-click unsubscribe, hosts the confirmation page, keeps a per-workspace suppression list, and supports unsubscribe groups so a customer can leave your newsletter and still get their invoices.

Start freeTracking overview

Compliance Built In

List-Unsubscribe headers
RFC 8058 one-click unsubscribe headers added to every email automatically
Suppression list management
Unsubscribed addresses are tracked per-tenant and never re-emailed
CAN-SPAM compliance
Automatic unsubscribe mechanism satisfies US commercial email requirements
Unsubscribe groups
Put sends in groups — newsletter, product updates — so an opt-out from one does not silence the invoices
Compliance Standards
CAN-SPAM (US)
One-click unsubscribe required for all commercial email
Signed links
Every unsubscribe link carries an HMAC token, so nobody can unsubscribe someone else
Preference page
Each contact has a per-group preference view your team can consult
RFC 8058
Machine-readable one-click unsubscribe header standard

Keep exploring PostFrame

Separate suppression lists

Opt-outs stay in your workspace.

Open Separate suppression lists

email.unsubscribed webhook

Method and source in the payload.

Open email.unsubscribed webhook

Complaint handling

Spam complaints suppress immediately.

Open Complaint handling

Questions

Common questions, straight answers.

What does one-click unsubscribe mean in practice?

PostFrame adds List-Unsubscribe and List-Unsubscribe-Post headers, so Gmail and other clients show an Unsubscribe button beside the sender. Clicking it POSTs to PostFrame and the address is suppressed without opening a page.

Can someone unsubscribe another person?

No. Each unsubscribe link carries a signed token bound to the email it was sent in; an invalid or altered token is rejected.

Can a customer opt out of marketing but keep transactional email?

Yes. Unsubscribe groups scope an opt-out to a kind of send, so leaving the newsletter group does not stop receipts or invoices.

Do unsubscribes fire a webhook?

Yes. email.unsubscribed carries the method — one-click or link — and the source, alongside the email's ID, subject and tags.

Run your business from one place.

Five plans, seventeen launch apps, one dashboard. Set up in under 5 minutes — change tiers any time.

Start free$0 forever • No card • Upgrade any timeTalk to Sales

From $0 · Basic $9.95/mo · Save 20% on annual billing · Upgrade or downgrade any time